Luxury shopping destination
Visit us in-store
We believe that everyone should have access to wearable fashion, no matter your age, style or price range.
Our brands
In-store services
Personal shopping, expert guidance, perfect bra fitting, all set in our beautiful featureful shop in Uttoxeter.
Visit us in-store today
high-end luxury lingerie
Our sister Shop
In 2022 The Fashion Parade expanded, taking on Bare Necessities, a luxury lingerie boutique that offers a range of beautifully designed lingerie, swimwear, mastectomy wear and nightwear in a selection of inclusive sizes. By adding Bare Necessities to our shop we have expanded our selection of products to our store, encompassing the entirety of womenswear.
shop Bare Necessities
About us
Our founder, Elaine Croft has worked to bridge the gap between affordable and high-end.
Our founder Elaine Croft has a varied background in the fashion industry, including a BA Honours in Fashion Studies, and has put her knowledge to the test by bridging the gap between affordable, wearable fashion and high-end designers with the help of The Fashion Parade team. Elaine believes that everyone should have access to quality, desirable, effortless fashion, no matter their age or style.
Visit us in-store today
Our Store
Visit us in-store