New Joseph Ribkoff Collection at The Fashion Parade

Classics for 2024

Prima Donna Deauville Full Cup Bra

Luxury Lingerie at its best

Explore our new sister company Bare Necessities

Women's Designer Fashion

Welcome to The Fashion Parade. Here you will find the latest and the best in women’s designer fashion. With brands such as InWear and Joseph Ribkoff, it’s never been simpler to discover your new favourite outfit online.

Explore our range of women’s dresses, perfect for any occasion and any season. Whether you’re after a women’s everyday dresses or a style more measured such as an evening dress. Discover it all in our well chosen womens fashion collection.

Our Collections

Discover our wide range of collections available here at The Fashion Parade. Browse the latest arrivals, Sales and many more. From ladies' everyday dresses to jackets and coats to suit all seasons. Enjoy shopping with The Fashion Parade online and in-store and you will find a piece for all your style needs within our collections.

Final Reductions - Women’s Blazers, Trousers and more

Browse our items with great reductions in price. Including brands such as InWear, Joseph Ribkoff and Masai among others at great prices, you’re bound to find a hidden gem. But be quick, only available while stocks last!

Why Shop at The Fashion Parade?

Bra Fitting Service

Bra Fitting Service

Are you wearing the right bra? 65% of women are wearing the wrong size. We offer a free fitting service to ensure you are getting the correct support. Offering: back sizes 30 - 44 cup sizes A - K. 

Personal Shopper Service

The Fashion Parade are more than happy to help you find the perfect outfit, so sit back and relax as we create a fabulous look for you. Whether it's daywear or for a special occasion - we'll style you in clothes that suit you and your shape.

Personal Shopping Service
Alteration Service

Alteration Service

Every garment can fit differently, that is why The Fashion Parade offers an alteration service on all the items purchased in-store. Free on pieces over £75.00.

The Fashion Parade Blog

Want to stay up to date with the latest in the fashion industry? Make sure to visit the Fashion Parade Blog, where you’ll find updates on fashion trends, tips and outfits inspiration. Check out the latest today!

Final SALE The Fashion Parades January sale up to 80% off across all brands | shop online today and in-store at Uttoxeter

Last chance! up to 80% off online & in-store The Fashion Parade 2024 January SALE

Don't miss out on our biggest January SALE ever! Up to 80% off across all brands There is no better way to start 2024 then with some amazing bargains. This... Read More
Winter Styling made easy at The Fashion Parade | Shop online and in-store today for your 2023/4 effortless looks

Winter Styling Inspiration by The Fashion Parade 2023/4

Winter styling made effortless and easy Just give a little thought to your essential pieces whether it be for you or a Christmas Gift for your loved one.
Key Summer Looks featuring InWear 2023

Key Summer Looks featuring InWear 2023

Stunning Summer Styles by Inwear The days are getting warmer and the nights longer encouraging us all to be our and about so much more and enjoying the summer evenings. InWears... Read More