Founded in Los Angeles in 2003, NUDJ pioneered the denim category by introducing a revolutionary jean that was both comfortable and figure-flattering. For many women, the perfect pair of jeans simply didn't exist, so at NYDJ they set out to make jeans that actually fit in all the right places and are truly flattering for women of all ages and all sizes. 

All of Not Your Daughter's Jeans (NYDJ) jeans and trousers are designed with NYDJ's exclusive 'Lift Tuck' Technology that flattens the front and shapes women's curves for a beautiful silhouette. 

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