Soyaconcept - Bringing Chic Scandi Style to the UK

Soyaconcept - Bringing Chic Scandi Style to the UK


Who are Soyaconcept?

Soyaconcept is aimed at independent retailers, the fashion brand was founded in Sonderborg, Denmark in 2002 by friends Torbin Brodersen and Thomas Viller. Specialising in what they term as “Scandi chic” Soyaconcept is aiming its brand for women of all ages. Entering the UK market in 2016, Soyaconcept is still a relatively up and coming brand within the UK.

Woman in a white shirt looking at the camera

The Brand

Soyaconcept base their brand on the core principle: to create quality clothes at an affordable price. With pretty tops starting from £23 and trousers from £45 Soyaconcept present an affordable collection for fashion conscience women. 

Soyaconcept works to create a fashion collection, which allows customers to have a fashionable wardrobe without having to spend a fortune in the process

Their unique designs are formed from innovative designs, quality and simplicity. Balancing classic cuts and designs with a fresh, feminine aesthetic, Soyaconcept captures the essence of Scandi style.


Soyaconcept at The Fashion Parade

The Fashion Parade has been stocking Soyaconcept since 2017. Having proved immensely popular with the people of Uttoxeter and surrounding areas we are now expanding our Soyaconcept range.

This seasons collection centres around blouses and t-shirts in beautiful floral prints with undertones of strong blues, and greys in block styles to complement the pretty pastels. Dress up or dress down, Soyaconcept is transferrable from day to night.

Visit us in store to browse the Soyaconcept Summer 2022 collection.

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