About Us

With a desire for stylish ladies clothes that fit and flatter without the price tags of the high end designer labels, Elaine Croft formed The Fashion Parade.

Awarded with various diplomas and BA Honours in Fashion Studies and an experienced background in the fashion industry, Elaine embarked on the highly demanding area of wearable fashion.

Feeling that the fashion industry focused more towards the younger generation or the high-end designers Elaine set out to bridge the gap. Creating her own label, and working with a dedicated team, ‘The Fashion Parade’ offers high quality garments made in the UK.

In 2015 The Fashion Parade opened as a boutique shop in Uttoxeter, offering other designers such as InWear, Marble Fashions and Dante Jewellery.

The Fashion Parade Storefront

Following the success of 9 Market Place, Uttoxeter it was a strategic decision to move to a larger store. Now, with the space to offer a wider range of products and more designers, The Fashion Parade has evolved to the store it is now.

The new store can be found at 4, High Street, Uttoxeter ST14 7HT. Should you venture to Uttoxeter, take time to visit us at our new location. The friendliness of the staff, the architecture and the high quality products make the trip worthwhile. 

Take our virtual 360 tour below. 






Please note terms and conditions for this site are not applicable for purchases made in store. 

Hello You!

Join our mailing list