About The Fashion Parade

The Fashion Parade was established in 2013 before opening in Uttoxeter in 2015, creating a Boutique Fashion Store without a designer price tag. A luxury shopping destination for womenswear, our range is hand selected from a variety of designers to provide a selection of options to our customers in Uttoxeter or online, as well as offering designs from The Fashion Parade founder Elaine Croft’s own label.

Our founder Elaine Croft has a varied background in the fashion industry, including a BA Honours in Fashion Studies, and has put her knowledge to the test by bridging the gap between affordable, wearable fashion and high-end designers with the help of everyone at The Fashion Parade. Elaine believes that everyone should have access to quality fashion, no matter their age or style.

In 2022 The Fashion Parade expanded, taking on Bare Necessities, a luxury lingerie boutique that offers a range of lingerie, swimwear, mastectomy wear and nightwear in a selection of inclusive sizes. By adding Bare Necessities to our range we have expanded our selection of products, encompassing the entirety of womenswear.

Whether you’re shopping for beautiful bras and briefs or outstanding outerwear, at The Fashion Parade we’re here to help online or in-store. With designs from brands such as InWear and Joseph Ribkoff, we offer high-quality trousers, dresses, blouses and more. Discover your style with outstanding designs for everyday or special occasions, with our collection of luxurious items that won’t break the bank.

The Fashion Parade Store Front

Why Choose The Fashion Parade?

At The Fashion Parade we believe that everyone should have access to wearable fashion, no matter their age, style or price range. We have curated a clothing collection that reinforces those beliefs, and allows you to find the perfect item for your wardrobe.

Discover our boutique at number 4, High Street, Uttoxeter, Staffordshire, ST14 7HT or contact our helpful team at info@fashionparade.co.uk if you need help finding something you can’t see on our website. If you would prefer to speak with a member of our team directly you can contact us on 01889 560299 from Monday to Saturday 9:30 am to 5 pm.

Take our virtual 360 tour below. 
Please note terms and conditions for this site are not applicable for purchases made in store.