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Final SALE The Fashion Parades January sale up to 80% off across all brands | shop online today and in-store at Uttoxeter

Last chance! up to 80% off online & in-store The Fashion Parade 2024 January SALE

Don't miss out on our biggest January SALE ever! Up to 80% off across all brands There is no better way to start 2024 then with some amazing bargains. This... Read More
Winter Styling made easy at The Fashion Parade | Shop online and in-store today for your 2023/4 effortless looks

Winter Styling Inspiration by The Fashion Parade 2023/4

Winter styling made effortless and easy Just give a little thought to your essential pieces whether it be for you or a Christmas Gift for your loved one.
Key Summer Looks featuring InWear 2023

Key Summer Looks featuring InWear 2023

Stunning Summer Styles by Inwear The days are getting warmer and the nights longer encouraging us all to be our and about so much more and enjoying the summer evenings. InWears... Read More
3 Fabulous Spring Summer 2023 Dresses

3 Fabulous Spring Summer 2023 Dresses

Spring Summer Dresses - Look fabulous easy to wear As we start to move into a new fresh season the need for versatile cool comfortable day dresses that can be worn... Read More
A little Fashion Show by The Fashion Parade

A little Fashion Show by The Fashion Parade

We were thrilled to be asked to produce a Fashion Show for a 200 strong group of lovely ladies from the Agricultural Society Ladies Luncheon at the Stafford County Show ground... Read More
The Essential Guide to Charity Ball Dressing

The Essential Guide to Charity Ball Dressing

So you’ve been invited to a Charity Ball. A night full of food, fun and fundraising is ahead of you, but what should you wear? Most Charity Ball’s have some... Read More
jumpsuit for autumn

3 Jumpsuits to Inspire Your Autumn Outfit Choice

Searching for a piece of Autumn evening wear that ticks all the boxes? A new jumpsuit is a perfect solution. A complete outfit that caters to those looking for comfort,... Read More
bra fitting service

Why a Correctly Fitting Bra is so Important

Most people that wear bras are unknowingly choosing one that doesn’t fit them correctly. Although it can be tempting to pick up the most attractive style and go about your... Read More
Our NEW Sister company Bare Necessities Lingerie & Swimwear

Our NEW Sister company Bare Necessities Lingerie & Swimwear

What an exciting opportunity! Elaine is now the proud owner of Bare Necessities Lingerie and Swimwear. Once owned by Brenda Green from Derbyshire who owned Bare Necessities for more than... Read More
Soyaconcept - Bringing Chic Scandi Style to the UK

Soyaconcept - Bringing Chic Scandi Style to the UK

  Who are Soyaconcept? Soyaconcept is aimed at independent retailers, the fashion brand was founded in Sonderborg, Denmark in 2002 by friends Torbin Brodersen and Thomas Viller. Specialising in what... Read More