Rediscover Denim with our range of women’s jeans at The Fashion Parade. Shop our wide variety of flattering jeans in a range of designs, from ankle grazers to bootcut, jeggings to skinny jeans, we have something to suit any style. Whether your wardrobe is full of skinny jeans, or you’ve been searching for the perfect bootcut as the weather cools, we have a variety of styles to appeal to denim fans, including low and high-waisted jeans in a selection of colours. Dress them up with a beautiful blouse for a night out or pair them with cosy knitwear for a perfect winter outfit, the choices are endless.

What Jeans are in fashion?

Jean styles are constantly going in and out of fashion. Slim fit jeans, like the NYDJ Sheri Slim Fit Jeans, are heading the fashion game, but at The Fashion Parade we believe that whatever makes you feel the most comfortable and happy is the most fashionable.

Why are Jeans so popular?

Jeans are popular due to their durability. Investing in a high-quality pair of jeans can stock your wardrobe for years, and whilst style trends change, jeans age very well.

What is the most popular denim colour?

Denim can come in a variety of colours, but the most popular is classic blue denim for jeans. Versatile and it goes with almost everything, making it a popular choice for women across the world.

How should I wash my jeans?

Jeans are machine washable, but it is recommended that they are washed on a gentle cycle to avoid any colour running or size alterations due to the wash cycle. At The Fashion Parade we stock jeans from Joseph Ribkoff, Marble, InWear and NYDJ that all recommend a 30° wash.

How often should I wash my jeans?

How often you should wash your jeans has been under debate many times in the past. Some recommendations suggest washing after thirty wears of a pair of jeans. However, at The Fashion Parade we think you should wash them as often as feels comfortable for you. Frequent washing may wear your jeans in faster than waiting between washes, but sometimes that’s just not possible.

Should you wash new jeans before wearing them?

Jeans are usually dyed denim, washing them before your first wear means that dye is now unlikely to transfer to your skin or other clothes.

Why buy from The Fashion Parade?

The Fashion Parade bridges the gap between budget and designer, creating wearable fashion without the hefty price tag. Our Personal Shopper service can help you to find the perfect outfit for you, and our alteration service ensures that you get the perfect fit every time.

Contact us to find out more and get started with our great products and services.