Dress for Summer Collection
at The Fashion Parade

Our dress collection for Summer 2024 is the best yet. The colours. The styles. The fabrics. All so beautiful and thought out  - a truly exciting collection from all our top brands. Including InWear, Joseph Ribkoff, Soyaconcept, Masai and many more.

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Starting with...

Soyaconcepts Summer season which is full and fabulous dresses and co-ords. Soyaconcepts dresses are perfect to day to day wear yet so easy to style up. For example the Elvine yellow tunic dress is perfect worn as a cover up as its easy to pull over your head and throw on at a moments notice. Come the evening or walking around on a warm day this tunic dress works just as well. Just thick enough to wear good underwear underneath Shop here for all our lingerie & swimwear at our sister company. Team with your favourite jewellery and bright white summer platform sandal or wedge - throw on an over sized shopper and you'll feel a million dollars!

Summer brights in all our dress collections - thank you goodness the sunshine has arrived - Lets celebrate! 

Totally eye catching dresses Shop the bold and beautiful Jenny Dress by InWear. Stunning and so incredibly stylish. Great pockets to the side too and so easy to wear. A warm evening with your hair pinned up. Tan sandal and a matching clutch or straw over sized clutch. Happy days! Shop all our InWear dresses today online and in-store too.

Shirt dresses - So useful. Wear open over slim jeans and a fitted tank top. Or, open over a lovely pair of wide legged linen trousers and crisp white t'shirt which creates a relaxed casual look. Team with a summer wedge sandal and jewellery creating a style that will take you into the evening. Shop all our Shirt Dresses online and in-store today. Get your NEW Summer Shirt by the weekend or Click and Collect from our Uttoxeter shop the next day. 

Easter holiday dresses - easy to wear, style and pack. Perfect!

Summer dresses that are easy to wear, style, and pack are a perfect addition to any wardrobe, especially for sunny warm days. The Fashion Parade has curated an exciting collection this season, we're offering great patterns and colours to choose from. Whether you're lounging at the beach or exploring a new city, these dresses promise both comfort, style, elegance and fun!